- Who we are and how to contact us
- How we collect your personal information
- The types of information we collect
- Ensuring your personal information is only used where lawful
- Why we collect your personal information and how we use it
- The Privacy and Electronic Communications Regulations (PECR)
- Sharing your information
- Business Administration and Legal Compliance
- How can I unsubscribe from marketing communications?
- Third party links and services
- How long do we keep your personal information for?
- Confidentiality and security of your personal information
- How to access your information and your other rights
Who we are and how to contact us
The Site (Stores and Website), and our Services are operated by SwissCell UK
Completing our online contact form:http://theodentoralcare.co.uk/contact-us/
Sending an e-mail to email@example.com (Harsh Patel, Data Protection Officer)
SwissCell UK is the data controller responsible for your personal information and is registered at the UK Information Commissioner’s Office with registration number: 02364729
SwissCell UK is an English company with registered company number: 02364729 and whose registered office is at Unit 17, Liongate Enterprise Park, 80 Morden Road, Mitcham, London, CR4 4NY.
How we collect your personal information
Generally, we collect your information when you decide to interact with us. This could include purchasing online, over the phone, in person when you sign up to receive emails from us. We also look at how customers use our website so that we can offer the best possible experience.
We collect information in a number of ways which are listed below:
The types of information we collect
We only collect the information that’s necessary to carry out our business, provide the particular service you’ve requested and to keep you up to date about all the latest exciting Theodent Oral Care news.
Information we obtain directly from you
Here are some examples of information we collect about you when you interact with us (as detailed in point 3):
*When visiting our website we may collect an automatically populated IP address. An IP address is a unique number which allows a computer, group of computers or other internet connected device (such as your mobile or tablet) to browse the internet. We may also record the time and date of your visit, the pages that were requested, the referring website (if provided) and your internet browser version.
Information we obtain independently from you:
Third Party Organisations.
We may combine information you have given to us with additional information made available from / shared with us by external sources. This will only be done when we both have a lawful basis to do so.
From time to time we may screen our database against recognised data files such as National Change of Address file to help us keep our database up to date.
Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp or Twitter, you may give us permission to access information from those accounts or services.
Information available publicly.
We may include information found in places such as Companies House and information that has been published in for example articles/ newspapers / online.
Ensuring your personal information is only used where lawful
In order for our use of your personal information to comply with applicable data protection law, that use by us needs to fall under at least one of the specific lawful reasons that are set out in applicable data protection law. Examples of these lawful reasons include our use of your personal information being necessary for the purchase of goods or services, or for compliance with a legal obligation.
Where your personal information is completely anonymised, we do not require a legal basis to use it as the information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required.
Where your personal information is not in an anonymous form, we will have a lawful reason to use your personal information in such a way to ensure that we provide the very best products to you and our other customers.
Why we collect your personal information and how we use it
At SwissCell UK we like to get to know our customers – after all, this is how we find new ways to provide you with an extraordinary experience. We use information about you in a number of ways, including providing services that you have requested, offering you a personalised experience and informing you about special events or exciting Theodent Oral Care news. We might also use the information we have to contact you about any information we might need to process your orders, returns or queries.
To carry out our business and to provide a service or carry out a contract with you:
Fulfilment of and delivery of products and services you have ordered. We may share your personal information with our delivery partners and third party concessions.
Where we have your consent:
Send you marketing updates via email about all the latest news, events and offers at Theodent Oral Care. You can unsubscribe at any time by clicking the link in any email. We share your personal information with a variety of third party email marketing providers who assist us in delivering our email marketing campaigns to you. Third Parties include: Smart focus, Salesforce and etc.
Use your details to show you advertising on such Social Media platforms as Facebook and Instagram or via other third party advertising that may appear on other websites you use. Online advertising channels we may use are: digital display, video on demand, search engine marketing, paid social – these are all on third party sites or platforms.
We may tailor emails and online advertising to the things you love, so they’re relevant to your location, what you have shown an interest in and the things you buy from us.
Where we have justifiable reason (legitimate interest):
The Privacy and Electronic Communications Regulations (PECR)
Where we have collected your contact details in the process of a sale (or negotiations of a sale) either in store or online, of a product or service, SwissCell UK will have PECR compliant permission to send you email marketings. We will only send you emails to market Theodent Oral Care’s products and services.
You will be able to say no to receive these emails when we first collect your contact details and you will be able to unsubscribe in every subsequent communication from us.
Sharing your information
We use third party platforms to manage and deliver customer relationship management (CRM); email marketing campaigns; online advertising, customer analytics, events; booking of appointments, fulfillment of orders, delivery, returns, refunds, IT services; etc. In providing the services, your personal information will, where applicable, be used by the service provider on our behalf.
We will check any third party that we use to ensure that they can provide sufficient guarantees regarding the confidentiality and security of your personal information. We will have written contracts with them which provide assurances regarding the protections that they will give to your personal information and their compliance with our data security standards and international transfer restrictions.
Business Administration and Legal Compliance
In certain circumstances, we share and/or are obliged to share your personal information for business administration and legal compliance purposes with third parties outside the Theodent Oral Care Group.
We may use your personal information in connection with a business transition (such as a merger, acquisition by another company, or a sale of all of or portion of our assets), to enforce our legal rights and or to protect the rights of third parties and it is in our legitimate interest to do so. In such instances it will be necessary to share your personal information with external professional advisors such as lawyers and accountants, or insurers or financial institutions.
We may use your personal information for legal compliance purposes and to enforce our legal rights. In such instances it will be necessary to share your personal information with external parties such as administrative authorities (HMRC), police and public prosecutors or to comply with a court order. It is our legal obligation to do so.
How can I unsubscribe from marketing communications?
We would be sad to say goodbye, but if at any point you do not wish to hear from us there are a number of ways you can unsubscribe.
These are as follows:
Please note that in relation to our in-store CRM system, you can ask a team member in any one of our stores to update your preferences (e.g. you can specify that you are happy for us to send you e-receipts, but that you would prefer not to be included on our marketing mailing list, or vice versa). However, should you wish for your details to be removed from our CRM system completely, then you will need to contact our customer services using the contact details above.
The Website may differ from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and Theodent Oral Care does not accept any responsibility or liability for these policies. Please check these policies before you submit any personal details to these websites.
Our website, app and emails contain certain cookies, pixels, records and other technologies of which you should be aware
Third party links and services
Your browsing and interaction on any other websites, or your dealings with any other third party service provider, is subject to that website’s or third party service provider’s own rules and policies.
We do not monitor, control, or endorse the privacy practices of any third parties.
We encourage you to become familiar with the privacy practices of every website you visit or third party service provider that you deal with and to contact them if you have any questions about their respective privacy policies and practices.
How long do we keep your personal information for?
We keep your personal information in line with our company retention policy. We only retain information for as long as it is required.
Confidentiality and security of your personal information
We are committed to keeping the personal information you provide to us secure and we will take reasonable precautions to protect your personal information from loss, misuse or alteration. We do not sell your personal information for any purpose.
We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control from:
All of our employees and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of our Services
How to access your information and your other rights
You have the following rights in relation to the personal information we hold about you:
Cookies are very small text documents or pieces of software code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your PC or mobile device for permission to store this file on your computer or mobile device and access information from it. Information gathered through Cookies include the date and time of visits and how you are using the website or mobile application.
Cookies are used by us and our third party partners as part of our Sites. Details of the Cookies used on our Sites and any applicable third party partner are set out in the table below.
For more details on Cookies please visit All about Cookies.
You can consent to, or block the use of, specific Cookies by activating the relevant settings in your browser or by following the links below.
For more information on Cookie management and blocking Cookies for a wide variety of browsers, please visit All about Cookies
What happens when you do not consent to cookies and or you choose to block cookies that you have previously accepted?
In order to use some parts of our Sites you will need to consent to Cookies. If you choose to withhold consent, or subsequently block cookies, some aspects of our Sites may not work properly and you may not be able to access all or part of Sites.
What cookies do we use?
The list below sets out more information about the individual Cookies used on our Sites and the purposes for which they are used:
We use this Cookie to determine whether or not your web browser supports some of the features that make our checkout process quicker and easier to complete. Type: Strictly Necessary
Google Analytics _utma _utmz
These cookies help us make the most of the money we spend on advertising. Google Analytics uses these cookies to discover when you first visited our site, how often you come back and how long you spend shopping. The information stored by these cookies can be seen only by the relevant teams at SwissCell UK and Google and never shows any confidential information. Type: Analytics
Facebook, Pinterest, Adroll, Instagram, Twitter and Google/Double Click
Sometimes we’ll advertise on third party websites and these tags are used to help us and our advertisers see which advertisements you click on and interact with. Each individual advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable. Type: Advertising
We know you love to share the great content we have on theodentoralcare.co.uk Please be aware that social networking sites, like Facebook and Twitter, might send cookies. We don’t control the setting of these third-party cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.